Sunday, March 30, 2008

Why Blog? A Book Deal

Today everyone can be a journalist with the blogging medium. But not everyone can get a book deal from creating a blog.

Christian Lander, an Internet copy writer, did just that. He started a blog called "Stuff White People Like." The site contains a list of cultural totems, including gifted children, marathons and writers’ workshops, that a certain type of moneyed and liberal American might be expected to like.

March 20 Random House announced that it has purchased the rights to a book by the blog’s founder. The Price? About $300,000, a sum that many in the publishing and blogging communities believe is an astronomical amount for a book spawned from a blog, written by a previously unpublished author.

Barbara Fillon, a Random House spokeswoman, said her office mates were laughing about the content on White People for weeks before they heard there was a book proposal in the offing.
But it will be difficult for the publisher to make a profit, said Sara Nelson, editor of Publishers Weekly. She figured Random House would have to sell about 75,000 copies, a total that would likely land the book on best-seller lists, to earn back its $300,000 advance.

Random House is not worried about racist accusations. They said it is a book in which almost anyone can relate.